Never A Dull Moment

From convincing James Caan, or "Jimmy" as he is known to friends, to join the board of an online film company over lunch at the Beverly Hills Hotel to launching a private equity fund in Tbilisi, Georgia, backed by the country's former prime minister and a retired international football player, my career adventures span the exciting rise of the dot-com boom to the wake-up call of the housing crash. Along the way, I've encountered a range of characters, including corporate titans, Russian Oligarchs, an Italian real estate magnet, A-list celebrities and one of the World's 100 most influential people, according to Time Magazine.

Here are a few of my favorite stories:

King of the Jet Set

Count Alvaro de Marichalar of Spain made history as the first person to cross the Atlantic Ocean on a jet ski. He navigated 14 hours a day, 90 percent on his feet and slept in a life raft equipped with a special ultrasonic device to keep sharks away. A support boat followed him with fuel and food until he landed in Miami Beach. The voyage was made to raise awareness for his charity. I publicized the event, which resulted in international news coverage, including a visit to the Today Show.

Eternal Gem

Here’s one for Ripley’s Believe It or Not: Eternal Gem developed a patented-process to transform the cremated remains of humans and animals into one-of-a-kind “memorial” gem stones. With dignity and a straight face, I successfully introduced the brand to veterinarians across the country at the American Veterinarian Medical Association (AVMA) national conference. I also ran a lobbying effort for stricter federal regulations on pet cremations and burials.

Celebrity Pet

My proudest moment in PR has nothing to do with getting national press for a promising startup or killing a story on a massive layoff for a corporate giant. It has everything to do with my 8-lb Maltese, Diva. This four-legged trendsetter was interviewed and photographed for a full-page article that appeared in The Miami Herald’s lifestyle section. The paper called her “one of the most fashionable South Floridians.” Her best quote: “Like Coco Chanel said, ‘fashion cuts across all species’.” While most publicists fought to land their two-legged clients in this coveted section, I knew the secret. PR was going to the dogs!